Case study /SaaS Platform /Technology
WhatsApp & Telegram Marketing Automation SaaS
An omnichannel SaaS platform that brings WhatsApp and Telegram campaigns, contacts, automation workflows, team conversations, subscriptions, and performance insights into one connected workspace.
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Project facts
- Client
- SaleBotix
- Service
- UI/UX & Interaction Design / Web Design & Development / Server, Cloud and Hosting
- Industry
- Technology
- Year
- 2026
- Duration
- 9 weeks
- Platforms
- Web / Admin Portal / Customer Portal / API
The project, in context.
Basalt Dynamics designed and developed SaleBotix as a unified marketing automation platform for businesses that depend on direct customer conversations. The product brings WhatsApp and Telegram campaign management, audience organization, automated workflows, shared communication, scheduling, templates, and engagement analytics into one focused SaaS experience.
The project covered the complete digital ecosystem: a conversion-focused public website, customer engagement dashboard, Super Admin operations center, subscription and usage management, platform monitoring, and a distinctive visual identity. Every experience was designed around a shared interface system so the public brand, customer workspace, and administrative tools feel like parts of one coherent product.
The thinking that shaped the product.
02
The challenge
Conversation-led businesses often manage contacts, campaigns, messages, templates, team activity, and performance reporting through disconnected tools. This fragmentation makes it difficult to maintain a clear view of channel readiness, campaign activity, audience growth, team workload, and plan usage.
SaleBotix also required two different operational experiences. Customers needed a simple workspace for launching campaigns and understanding engagement, while platform administrators needed deeper visibility into clients, subscriptions, revenue, plans, integrations, and system health.
03
Our solution
Basalt Dynamics created a modular SaaS experience centered on clarity, actionable information, and consistent product behavior. The customer dashboard prioritizes channel connectivity, contact and conversation usage, campaign performance, inbox workload, recent campaigns, and common actions.
The Super Admin dashboard provides a broader command center for managing clients, subscriptions, plans, operational services, revenue visibility, and platform activity. The public website translates the platform into a clear product story through feature presentation, use cases, pricing, FAQs, and conversion pathways.
What we delivered
Focused capabilities shaped around the project’s users, goals and operating context.
WhatsApp & Telegram Campaign Management
Create, schedule, and manage targeted campaigns across WhatsApp and Telegram from one coordinated workspace.
Visual Automation Builder
Build repeatable customer journeys using triggers, timed steps, automated messages, and audience actions.
Shared Team Inbox
Centralize customer conversations so team members can review activity, respond, and maintain communication continuity.
Campaign Scheduling & Message Templates
Plan communications for the right time and reuse approved message structures for faster campaign preparation.
Engagement & Campaign Analytics
Track campaign activity, delivery, read performance, audience movement, and channel-level engagement.
AI Assistant & Developer Access
Extend the platform through guided AI functionality and API access integrated with the wider SaleBotix experience.
Inside the project
A closer look at the interfaces, moments and details delivered through the engagement.
06 / Project toolkit
Technology & platforms
Technologies
- Laravel
- PHP
- MySQL
- JavaScript
- REST APIs
- WebSockets
- WhatsApp API Integration
- Telegram Bot API
Platforms
- Web
- Admin Portal
- Customer Portal
- API
Project outcomes
The final record of value created through the engagement.
One Connected Product Ecosystem
The marketing website, customer workspace, administrative dashboard, and visual identity now communicate one consistent product experience.
Clearer Customer Decision-Making
Customers can quickly understand channel status, usage, campaign performance, inbox workload, and the next required action.
More Scalable SaaS Operations
The Super Admin experience centralizes client, plan, subscription, revenue, integration, and platform-health information.
Stronger Product Recognition
The new SaleBotix identity establishes a distinctive visual language across public and authenticated experiences.
More Actionable Performance Visibility
Campaign, audience, channel, and subscription information is organized into meaningful operational dashboards.
Consistent Cross-Device Experience
Responsive layouts, reusable components, readable typography, and accessible interactions create a dependable experience across devices.
